ei™ – Beautiful Care


ei™ is a new juvenile products brand, built from scratch and developed by leading Dutch brand consultancy BSUR and Springtime. Springtime has been responsible for the development of the ei™ product collection. The brand message of ei™ is Beautiful Care, with a style value of Beautiful Natural Simplicity. Within this context, Springtime has loaded the brand with a unique cross-category product line. The ingredients of beautiful natural simplicity have been translated into a collection of soft and clean volumes with natural material expressions. The strollers, high chair and bouncer share egg-like protective shells, covered with soft and comfortable soft goods.

 

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ei juvenile products
ei juvenile products
ei juvenile products
ei juvenile products
ei juvenile products