In a product design studio, translating business opportunities into creative concepts requires a certain level of chaos. We channel expert intuition and creative sparks through our creative process, and envision, design and develop exciting and paradigm-shifting products that drive businesses and connect to customers on a functional as well as on emotional level. Frequent client feedback loops ensure a shared desired outcome.
Following the Discovery phase where we identify new opportunities, the creative phase begins, driving us towards transforming ideas into tangible concepts. This phase is characterized by a dynamic process that involves brainstorming sessions, sketch ideation, as well as explorations using generative AI. By employing these diverse approaches, we explore a wide range of possibilities, allowing us to generate a rich pool of rough ideas for down-selection.
As the creative journey progresses, we start to refine and narrow down these ideas, channeling them through the funnel towards more detailed 3D concepts. The use of Computer-Aided Design (CAD) tools allows us to give shape and form to our ideas, providing a visual representation that serves as a foundation for the subsequent stages.
Throughout the creative phase, we prioritize effective communication with our clients. We understand the significance of involving them in the decision-making process. To facilitate this, we leverage various tools such as rough mock-ups, augmented reality, and virtual reality, which enable us to present realistic and relevant materials for evaluation. This collaborative approach ensures that our clients have a comprehensive understanding of the evolving concepts and are actively engaged in the evolution of their product.
From the initial sketches to the final delivery, we navigate through the product development journey step by step. Each phase of the creative process builds upon the previous one, allowing for a seamless and well-considered progression towards the ultimate realization of the product.
Creativity is nurtured through a balance of exploration and practicality. We remain dedicated to embracing innovative technologies while staying grounded in our commitment to delivering tangible, user-centered solutions. Our step-by-step approach ensures that each aspect of the creative phase is thoughtfully executed, resulting in a final product that embodies the essence of our clients’ vision and brings value to their target audience.
Examples:
Nike Big-O
Cyberus bike lock
Services
- Brainstorming
- Ideation
- Concept design
- Mockups, AR, VR
- Detailed design
KNSM-laan 131
1019 LB Amsterdam
The Netherlands
T: +31 20 5091818
Business@springtime.nl